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April 2007 - Earth Day is a trigger
for all kinds of public opinion polls on the environment. In
recent weeks, Americans have had their attitudes surveyed on
everything from water pollution to global warming, from
recycling to travel. Here we survey the pollsters to find out
what Americans really think about protecting the planet.
Gallup Poll: Americans Worry More About Water Than Warming
The American public is most worried about polluted drinking
water, although concerns about global warming concerns have
grown over the past two years, and are now at their highest
level ever, according to the most recent nationwide Gallup
poll on attitudes towards the environment.
Results are based on telephone interviews with 1,009 adults,
aged 18 and older, conducted March 11-14. Pollsters asked
people if they personally worry a great deal, a fair amount,
only a little, or not at all about 10 environmental problems.
The purity of drinking water tops the environmental wish list
for many Americans.
A majority of those polled say they worry "a great deal" about
four different environment problems involving water - 58
percent are concerned about pollution of drinking water; 53
percent worry about pollution of rivers, lakes, and
reservoirs; 52 percent are concerned about contamination of
soil and water by toxic waste; and 51 percent worry about the
maintenance of the nation's supply of fresh water for
household needs.
At least four in 10 respondents say they worry a great deal
about air pollution (46 percent), damage to the earth's ozone
layer (43 percent), the loss of tropical rain forests (43
percent), and global warming (41 percent).
Thirty-nine percent of those surveyed worry about the
extinction of plant and animal species. Only 25 percent of
Americans worry a great deal about acid rain.
Analyzing the poll results, Gallup's Joseph Carroll says,
"Overall, Americans' concern about global warming has not
generally shown much fluctuation since Gallup first asked the
question in 1989. Still, concerns about global warming are up
slightly this year and are at their highest level recorded by
Gallup, albeit by only one percentage point."
In 1989, roughly one in three Americans worried a great deal
about global warming. This sentiment decreased in the
mid-1990s, falling to as low as 24 percent in 1997. Then,
concerns gradually increased over the next few years, reaching
40 percent in 2000 before dropping again during the earlier
part of this decade.
But, worry has been on the rise again in the past two years,
with about four in 10 Americans expressing a great deal of
worry about the issue.
The poll found that Democrats are much more likely than
Republicans to express concern about all of these
environmental problems.
Youthography Poll: Government Should Do More for Environment
Youthography, which focuses on polling North America's young
people, found that 58.7 percent of Americans polled aged 14-29
believe that "the government should be doing more to protect
the environment."
In Youthography's latest national Ping survey of more than
1,900 Americans aged 9-29, close to 75 percent said they
believe the world will be more polluted in 25 years.
"Younger generations have grown up with recycling and the
notion of being green, and they're experiencing the most
dramatic effects of global warming we've seen," said
Youthography Chief Strategic Officer Mike Farrell.
"That, coupled with the fact that they feel the government has
not taken a leadership role on the environment has left them
with a feeling of 'we need to do this, it's our future at
stake.' This has brought many of them together, and they are
starting to show some momentum as a powerful force. However,
these attitudes have not reached a mainstream tipping point in
terms of real effects on their actual behavior - yet," Farrell
said. Young people want the government to do more to environment newsure
environmental protection.
Among those between 9-13, 68.8 percent of female participants
gave top importance to "taking care of the environment," while
54.7 percent for males gave the issue top importance.
Of the 14-29 year-olds, the concept of "being environmentally
friendly" was rated of top importance by 54.5 percent females
and 46.9 percent males.
While more than 90 percent of youth indicate a social cause is
important to them, when making purchasing decisions, few are
considering whether products are organic, or packaged with
recycled materials.
Only 20 percent are worried about how the products they
purchase are made and the impact that could have on the Earth.
When shopping, 27.3 percent of 14-29 year olds try to reduce
the amount of items with packaging always or most of the time.
When it comes to recycling, all age groups are taking a more
active part with close to half of young Americans polled
"always" or "almost always" recycling newspapers, cans,
bottles and plastics.
The Green Guilt Poll
The Rechargeable Battery Recycling Corporation, RBRC, a
nonprofit organization focused on rechargeable battery and
cell phone recycling, commissioned a public opinion poll to
find out where the environmental guilt lies in America.
The survey, which was conducted by GFK Custom Research on
behalf of RBRC, reveals that 20 percent of Americans suffer
from "green guilt," and many more admit to less-than-perfect
recycling habits.
In fact, only about 52 percent of respondents recycle their
glass and cardboard, while roughly 60 percent recycle their
newspapers.
About one in every three of those surveyed recycle their used
rechargeable batteries and old cell phones, while 14 percent
of Americans admitted to not recycling anything at all.
Those who identified themselves as "recyclers" say that the
main reason they recycle is to help preserve the environment.
The 43 percent who do not recycle all recyclable items are
unclear about their local recycling laws and recycling
locations, while 34 percent of Americans feel that it takes
too much effort to separate their trash. Discarded cell
phones are often tossed in the trash.
Of those polled, 43 percent doubt that their individual
actions will have any impact on the future of the environment.
"We actually found the results of the survey encouraging since
most Americans are at least recycling something and just need
the proper resources and guidance to help them do more for the
environment," said Ralph Millard, RBRC executive vice
president. "RBRC's Call2Recycle program can help them do just
that since it is a free and convenient solution for
individuals to recycle their used rechargeable batteries and
old cell phones."
Cell phones collected through the Call2Recycle program will be
recycled or refurbished and resold when possible with a
portion of the proceeds benefiting select charities.
The survey aimed to identify the one thing that could most
easily be incorporated into consumers' lifestyles in order to
protect the environment. One in four respondents felt that
they could easily turn off their air conditioning or heat when
not at home, while 19 percent said that they could unplug
appliances that are not in use.
Nearly 15 percent felt that the easiest habit to adopt would
be recycling their used rechargeable batteries and old cell
phones, whereas roughly 12 percent would rather bring a coffee
mug to their local coffee shop, instead of using paper or
Styrofoam cups.
But just as some habits are easy to adopt, others are hard to
break. Nearly one-quarter of those surveyed admitted that they
could never switch to cloth diapers from disposables, nor
would they ever buy a hybrid car.
Who Cares? Care2 Poll Takes Pulse of Conscious Consumers
Care2, an online community of environmentally conscious
consumers, polled 800 members of its six million member
community to gauge perceptions and misperceptions on global
warming and green living and how they affect political views
and actions.
This poll found that 76 percent are adopting green living
practices for both health and environmental reasons.
Eighty-four percent are most interested in greening their
homes, while 71 percent want to green their cars, and 61
percent want to green their offices.
Nearly half of those polled (48 percent) said cost is the main
obstacle that keeps them from going green, while 35 percent
said lack of knowledge about alternatives is an obstacle. This
home is falling into Washington's Skyomish River as the
bank erodes away after flooding last November. Extreme weather
events are linked to global warming.
Care2 found that for 88 percent of respondents global warming
is a "very significant" issue, and 78 percent think they might
be able to change the course of global warming.
Sixty-one percent of those polled think global warming will
affect them and their families in a variety of ways, from
weather and climate changes to diseases.
The pollsters found that 79 percent of those questioned said
that global warming will affect their 2008 presidential votes.
The Green Party and Democrats were viewed as doing the best
job of making global warming policy a priority. Democratic
candidates most likely to make a difference on global warming
are Barack Obama (26 percent), Hillary Clinton (24 percent)
and John Edwards (20 percent), the survey found.
Care2 has launched the Internet"s first click-to-donate race
to stop global warming. Visit the site
http://stopglobalwarming.care2.com and click on one button,
and Care2 will make a donation to pay for the removal of one
pound of the greenhouse gas carbon dioxide from the
atmosphere.
Orbitz Poll: Majority Will Pay More for Eco-friendly Travel
A new survey by the online travel company Orbitz found that
travelers are reassessing how they travel, where they stay and
the impact they leave behind when on vacation.
The Orbitz poll was conducted online using MarketTool's
Zommerang panel of 320 adults ages 19-65, who are regular
travelers. Solar panels on the roof of the Makai Inn in Lahaina, Maui,
Hawaii
Over two-thirds (67 percent) of those polled placed importance
on the eco-friendliness of a destination, and 65 percent said
it would somewhat impact their decision to stay at a hotel if
they knew the hotel was using solar or wind energy to
supplement the powering of the building.
A strong majority (63 percent) said they would pay a little
more to rent a hybrid vehicle or stay at a green hotel.
More than half (52 percent) of Americans polled said they
would be willing to donate a small portion of their vacation
budget to help save the environment when booking a trip.
Although great strides have been made regarding eco-travel
awareness,
Many of those polled said that destinations in the United
States could be doing a better job when it comes to working to
protect the environment. More than half believe that the
tourism industry in the United States is not environmentally
friendly.
"As a responsible global business within the tourism industry,
Orbitz is working to provide its customers with more
eco-friendly travel information and choices," said Heather
Leisman, senior director of merchandising for Orbitz. "Orbitz
encourages our customers increase their awareness and
consideration of the planet - whether sea kayaking in Alaska
or cleaning up a beach in Key West."
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