Global Green Guilt

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    Global Green Guilt

       
    April 2007 -   Earth Day is a trigger 
    for all kinds of public opinion polls on the environment. In 
    recent weeks, Americans have had their attitudes surveyed on 
    everything from water pollution to global warming, from 
    recycling to travel. Here we survey the pollsters to find out 
    what Americans really think about protecting the planet. 
    Gallup Poll: Americans Worry More About Water Than Warming 
    The American public is most worried about polluted drinking 
    water, although concerns about global warming concerns have 
    grown over the past two years, and are now at their highest 
    level ever, according to the most recent nationwide Gallup 
    poll on attitudes towards the environment. 
    Results are based on telephone interviews with 1,009 adults, 
    aged 18 and older, conducted March 11-14. Pollsters asked 
    people if they personally worry a great deal, a fair amount, 
    only a little, or not at all about 10 environmental problems.
     The purity of drinking water tops the environmental wish list 
    for many Americans. 
    A majority of those polled say they worry "a great deal" about 
    four different environment problems involving water - 58 
    percent are concerned about pollution of drinking water; 53 
    percent worry about pollution of rivers, lakes, and 
    reservoirs; 52 percent are concerned about contamination of 
    soil and water by toxic waste; and 51 percent worry about the 
    maintenance of the nation's supply of fresh water for 
    household needs. 
    At least four in 10 respondents say they worry a great deal 
    about air pollution (46 percent), damage to the earth's ozone 
    layer (43 percent), the loss of tropical rain forests (43 
    percent), and global warming (41 percent). 
    Thirty-nine percent of those surveyed worry about the 
    extinction of plant and animal species. Only 25 percent of 
    Americans worry a great deal about acid rain. 
    Analyzing the poll results, Gallup's Joseph Carroll says, 
    "Overall, Americans' concern about global warming has not 
    generally shown much fluctuation since Gallup first asked the 
    question in 1989. Still, concerns about global warming are up 
    slightly this year and are at their highest level recorded by 
    Gallup, albeit by only one percentage point." 
    In 1989, roughly one in three Americans worried a great deal 
    about global warming. This sentiment decreased in the 
    mid-1990s, falling to as low as 24 percent in 1997. Then, 
    concerns gradually increased over the next few years, reaching 
    40 percent in 2000 before dropping again during the earlier 
    part of this decade. 
    But, worry has been on the rise again in the past two years, 
    with about four in 10 Americans expressing a great deal of 
    worry about the issue. 
    The poll found that Democrats are much more likely than 
    Republicans to express concern about all of these 
    environmental problems. 
    Youthography Poll: Government Should Do More for Environment 
    Youthography, which focuses on polling North America's young 
    people, found that 58.7 percent of Americans polled aged 14-29 
    believe that "the government should be doing more to protect 
    the environment." 
    In Youthography's latest national Ping survey of more than 
    1,900 Americans aged 9-29, close to 75 percent said they 
    believe the world will be more polluted in 25 years. 
    "Younger generations have grown up with recycling and the 
    notion of being green, and they're experiencing the most 
    dramatic effects of global warming we've seen," said 
    Youthography Chief Strategic Officer Mike Farrell. 
    "That, coupled with the fact that they feel the government has 
    not taken a leadership role on the environment has left them 
    with a feeling of 'we need to do this, it's our future at 
    stake.' This has brought many of them together, and they are 
    starting to show some momentum as a powerful force. However, 
    these attitudes have not reached a mainstream tipping point in 
    terms of real effects on their actual behavior - yet," Farrell 
    said. Young people want the government to do more to environment newsure 
    environmental protection. 
    Among those between 9-13, 68.8 percent of female participants 
    gave top importance to "taking care of the environment," while 
    54.7 percent for males gave the issue top importance. 
    Of the 14-29 year-olds, the concept of "being environmentally 
    friendly" was rated of top importance by 54.5 percent females 
    and 46.9 percent males. 
    While more than 90 percent of youth indicate a social cause is 
    important to them, when making purchasing decisions, few are 
    considering whether products are organic, or packaged with 
    recycled materials. 
    Only 20 percent are worried about how the products they 
    purchase are made and the impact that could have on the Earth.
     When shopping, 27.3 percent of 14-29 year olds try to reduce 
    the amount of items with packaging always or most of the time.
     When it comes to recycling, all age groups are taking a more 
    active part with close to half of young Americans polled 
    "always" or "almost always" recycling newspapers, cans, 
    bottles and plastics. 
    The Green Guilt Poll 
    The Rechargeable Battery Recycling Corporation, RBRC, a 
    nonprofit organization focused on rechargeable battery and 
    cell phone recycling, commissioned a public opinion poll to 
    find out where the environmental guilt lies in America. 
    The survey, which was conducted by GFK Custom Research on 
    behalf of RBRC, reveals that 20 percent of Americans suffer 
    from "green guilt," and many more admit to less-than-perfect 
    recycling habits. 
    In fact, only about 52 percent of respondents recycle their 
    glass and cardboard, while roughly 60 percent recycle their 
    newspapers. 
    About one in every three of those surveyed recycle their used 
    rechargeable batteries and old cell phones, while 14 percent 
    of Americans admitted to not recycling anything at all. 
    Those who identified themselves as "recyclers" say that the 
    main reason they recycle is to help preserve the environment. 
    The 43 percent who do not recycle all recyclable items are 
    unclear about their local recycling laws and recycling 
    locations, while 34 percent of Americans feel that it takes 
    too much effort to separate their trash. Discarded cell
     phones are often tossed in the trash. 
    Of those polled, 43 percent doubt that their individual 
    actions will have any impact on the future of the environment.
     "We actually found the results of the survey encouraging since 
    most Americans are at least recycling something and just need 
    the proper resources and guidance to help them do more for the 
    environment," said Ralph Millard, RBRC executive vice 
    president. "RBRC's Call2Recycle program can help them do just 
    that since it is a free and convenient solution for 
    individuals to recycle their used rechargeable batteries and 
    old cell phones." 
    Cell phones collected through the Call2Recycle program will be 
    recycled or refurbished and resold when possible with a 
    portion of the proceeds benefiting select charities. 
    The survey aimed to identify the one thing that could most 
    easily be incorporated into consumers' lifestyles in order to 
    protect the environment. One in four respondents felt that 
    they could easily turn off their air conditioning or heat when 
    not at home, while 19 percent said that they could unplug 
    appliances that are not in use. 
    Nearly 15 percent felt that the easiest habit to adopt would 
    be recycling their used rechargeable batteries and old cell 
    phones, whereas roughly 12 percent would rather bring a coffee 
    mug to their local coffee shop, instead of using paper or 
    Styrofoam cups. 
    But just as some habits are easy to adopt, others are hard to 
    break. Nearly one-quarter of those surveyed admitted that they 
    could never switch to cloth diapers from disposables, nor 
    would they ever buy a hybrid car. 
    Who Cares? Care2 Poll Takes Pulse of Conscious Consumers 
    Care2, an online community of environmentally conscious 
    consumers, polled 800 members of its six million member 
    community to gauge perceptions and misperceptions on global 
    warming and green living and how they affect political views 
    and actions. 
    This poll found that 76 percent are adopting green living 
    practices for both health and environmental reasons. 
    Eighty-four percent are most interested in greening their 
    homes, while 71 percent want to green their cars, and 61 
    percent want to green their offices. 
    Nearly half of those polled (48 percent) said cost is the main 
    obstacle that keeps them from going green, while 35 percent 
    said lack of knowledge about alternatives is an obstacle. This
     home is falling into Washington's Skyomish River as the 
    bank erodes away after flooding last November. Extreme weather 
    events are linked to global warming. 
    Care2 found that for 88 percent of respondents global warming 
    is a "very significant" issue, and 78 percent think they might 
    be able to change the course of global warming. 
    Sixty-one percent of those polled think global warming will 
    affect them and their families in a variety of ways, from 
    weather and climate changes to diseases. 
    The pollsters found that 79 percent of those questioned said 
    that global warming will affect their 2008 presidential votes.
     The Green Party and Democrats were viewed as doing the best 
    job of making global warming policy a priority. Democratic 
    candidates most likely to make a difference on global warming 
    are Barack Obama (26 percent), Hillary Clinton (24 percent) 
    and John Edwards (20 percent), the survey found. 
    Care2 has launched the Internet"s first click-to-donate race 
    to stop global warming. Visit the site 
    http://stopglobalwarming.care2.com and click on one button, 
    and Care2 will make a donation to pay for the removal of one 
    pound of the greenhouse gas carbon dioxide from the 
    atmosphere. 
    Orbitz Poll: Majority Will Pay More for Eco-friendly Travel 
    A new survey by the online travel company Orbitz found that 
    travelers are reassessing how they travel, where they stay and 
    the impact they leave behind when on vacation. 
    The Orbitz poll was conducted online using MarketTool's 
    Zommerang panel of 320 adults ages 19-65, who are regular 
    travelers. Solar panels on the roof of the Makai Inn in Lahaina, Maui, 
    Hawaii 
    Over two-thirds (67 percent) of those polled placed importance 
    on the eco-friendliness of a destination, and 65 percent said 
    it would somewhat impact their decision to stay at a hotel if 
    they knew the hotel was using solar or wind energy to 
    supplement the powering of the building. 
    A strong majority (63 percent) said they would pay a little 
    more to rent a hybrid vehicle or stay at a green hotel. 
    More than half (52 percent) of Americans polled said they 
    would be willing to donate a small portion of their vacation 
    budget to help save the environment when booking a trip. 
    Although great strides have been made regarding eco-travel 
    awareness, 
    Many of those polled said that destinations in the United 
    States could be doing a better job when it comes to working to 
    protect the environment. More than half believe that the 
    tourism industry in the United States is not environmentally 
    friendly. 
    "As a responsible global business within the tourism industry, 
    Orbitz is working to provide its customers with more 
    eco-friendly travel information and choices," said Heather 
    Leisman, senior director of merchandising for Orbitz. "Orbitz 
    encourages our customers increase their awareness and 
    consideration of the planet - whether sea kayaking in Alaska 
    or cleaning up a beach in Key West." 
    


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