ANIMAL PLANET PROJECT ON FROG EXTINCTION

ANIMAL PLANET PROJECT ON FROG EXTINCTION

March 2008

Animal Planet and 
Clorox have joined forces to focus worldwide attention on the deadly 
fungus that is destroying frogs and other amphibian populations around the 
world through a new multimedia project called THE VANISHING FROG. The 
film, produced by Discovery Studios, sends Animal Planet’s Jeff Corwin on 
a worldwide mission that uncovers clues on the frog’s deadly plight while 
also unifying viewers with a common cause of environmental protection of 
wildlife resources. THE VANISHING FROG is slated to premiere this fall 
during Leap Year. 

From the rocky streams of coastal Australia to the jungles of South 
America -- and even to the American West, the world’s frogs are 
mysteriously vanishing at alarming rates. Frogs and their relatives have 
thrived on earth for more than 360 million years, but now they’re under 
serious threat. Experts believe that as many as one-third to one-half of 
the planet’s 6,000 amphibian species are in danger of disappearing – 
victims of one of the most significant mass extinctions since the 
dinosaurs. Why are amphibians in such dire straits? And can we take action 
to save them? Jeff Corwin, who has experienced the most mammoth of 
mammals, reptiles and marine life worldwide, will take on these questions 
in the documentary THE VANISHING FROG. 

“Frogs are incredibly amazing creatures with a variety of astonishing 
skills and innate abilities,” commented Corwin. “The plight of the small 
amphibians is – unfortunately – quite large. Frogs have been with us since 
the dinosaurs; they are a critical part of the ecosystem and now they are 
disappearing.” 

“ Jeff is so passionate about raising awareness for this crisis and has 
such a deep knowledge of the issues affecting these fascinating creatures 
that he is the perfect person to take us on this journey of discovery, ” 
noted Marjorie Kaplan, president and general manager of Animal Planet. 
“We're thrilled that our partner Clorox has been an ardent advocate for 
the amphibian crisis and is taking that commitment even further by 
partnering with us to produce THE VANISHING FROG documentary project.” 

Clorox, whose namesake bleach* is used in the field everyday in the battle 
to save the frogs, last fall became the first corporate sponsor of the 
“Year of the Frog” and signed on to THE VANISHING FROG project while it 
was still in development. 

Right now, the only hope of saving frogs is to rescue them-- to capture 
them in the wild and take them into protective custody. Frogs that are 
rescued are treated with anti-fungal medicine. Anything else that has 
contact with water during the rescue is treated with a bleach solution, 
from boots and clothing to instruments and transport containers to help 
control the spread of fungus to new, uncontaminated areas. 

“The power of Animal Planet to raise awareness of the amphibian crisis 
could save dozens of amphibian species from immediate extinction,” said 
Benno Dorer, vice president and general manager of Clorox’s Cleaning 
Division. “The only question for us was ‘how can we help’ and ‘when can we 
start?’”

For additional information about the project before the documentary’s 
premiere later this year, visit www.savethefrog.com.

About Animal Planet 
Animal Planet Media (APM), a multi-media business unit of Discovery 
Communications, connects humans and animals with rich, deep content via 
multiple platforms and offers animal lovers and pet owners access to a 
centralized online, television and mobile community for entertainment, 
information and enrichment. APM consists of the Animal Planet television 
network, available in more than 94 million homes in the US; online assets 
www.animalplanet.com, the ultimate online destination for all things 
animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, 
the #1 pet-related Web property globally that facilitates pet adoption; 
PetsIncredible, a major producer and distributor of pet-training videos 
and includes web service PetVideo.com; and other media platforms including 
a robust Video-on-Demand (VOD) service; mobile content; and merchandising 
extensions. 

About The Clorox Company 
The Clorox Company is a leading manufacturer and marketer of consumer 
products with fiscal year 2007 revenues of $4.8 billion. Clorox markets 
some of consumers' most trusted and recognized brand names, including its 
namesake bleach and cleaning products, Green Works™ natural cleaners, 
Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat 
litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings 
and sauces, Brita® water-filtration systems, Glad® bags, wraps and 
containers, and Burt's Bees® natural personal care products. With 8,300 
employees worldwide, the company manufactures products in more than two 
dozen countries and markets them in more than 100 countries. Clorox is 
committed to making a positive difference in the communities where its 
employees work and live. Founded in 1980, The Clorox Company Foundation 
has awarded cash grants totaling more than $69.7 million to nonprofit 
organizations, schools and colleges. In fiscal 2007 alone, the foundation 
awarded $3.4 million in cash grants, and Clorox made product donations 
valued at $5.9 million. For more information about Clorox, visit 
www.TheCloroxCompany.com. *Clorox Regular Bleach is an EPA-registered 
fungicide.

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